Avoiding the Windfall Mentality

The Windfall Mentality: Don’t let ‘waiting’ steal your life

The Windfall Mentality. It’s every business person’s biggest time-stealer. Instead of working what you have in front of you, you’re constantly waiting for some special event to happen to you that will change everything for you, like winning the lottery. Rather than doing the same thing every day, waiting for that glorious ‘something’ to happen to you, you could be applying yourself to improve and grow your business, if you’re willing to put in the effort and that’s the key.

There’s an old proverb that says, “He who tills his land will have plenty of bread…”, meaning work what you have and you’ll see growth.

What has been a huge success for your business this past year? What product or service has been the most profitable? Ask yourself, ‘how can I increase this in my business?’ My encouragement for you this weekend is to go grab a friend, go for coffee and share with each other what has worked for your business this past year and brainstorm ideas that can help you increase that in your business.

Learn to grow what you have and it may turn out that you don’t need that lottery ticket.

 

The Right Client: Loyalty vs. Incentive

The Right Client: Loyalty vs. Incentive

Client loyalty is huge key to long-term growth and success for your business. Far too often though, we confuse the success of sales incentives (sales, bonuses, loyalty program, cash-back, gift with purchase, etc.) for client loyalty.

Here’s a quick way to identify loyal clients and incentive clients: Loyal clients will talk about the person/business first, then the product. An incentive client will ONLY talk about the price, product or convenience of the purchase. Have you ever noticed that?

Loyal Clients:

Truly loyal clients are those people who first and foremost connect with your WHY and because of that, they willingly choose you over a cheaper deal or a more convenient option just so they can have another opportunity to see your face, have your brand experience and continue to buy from you. Treat them like gold, treat them like family and you’ll see that they are your biggest cheerleaders to their friends and anyone who will listen to them rave about you. It takes time to cultivate a relationship like this but will prove valuable over the years.

Incentive Clients:

When clients don’t know or connect with your WHY, price and convenience become the deciding factors. They will only buy when there is an external incentive: sales, gimmicks, gift-with-purchase, etc… which can in the short-term produce high sales but the downside is now you constantly have to have some sort of promotion going on in order to bring these people in.  No one knows you, connects with you or shares about you because there is no connection in this scenario and so price and convenience take over.

Loyal clients connect to why you are in business, will remain with you through thick and thin and tell the world about you.  An incentive client will only be with you until the next guy rolls around with an even better offer than you and then they’re gone.

Your time is valuable, make sure you share your WHY, let people know about it and it will attract the right clients for you: those who connect with you and why you’re doing it. Treat them like gold and invest in the people who invest in you.

Client loyalty is a huge key to long-term growth and success for your business. Don’t confuse the success of sales incentives for loyalty.

Know your ‘WHY’ and your ‘HOW’

How will you accomplish your ‘WHY’?

Now that we understand knowing your ‘why’ is the guiding facet of your business, let‘s take a look at some well-known companies and see how they accomplish their ‘why’:

Coca-Cola

Coca-Cola’s ‘why’ basically reads like this:

Build sustainable, quality growth so we can refresh the world, inspire moments of optimism and happiness, create value and make a difference.

HOW they achieve their ‘why’ is clear in every area of the company.

– Refresh the world: They carry over 500 different products ranging from water to juice to sparkling drinks, something for everyone. They also have one of the world’s biggest distributions with products in over 200 countries.

– Inspire moments of optimism and happiness: This one is clearly seen in any Coke ad. It all stems around making someone happy or turning a situation around by the iconic ‘hand them a Coke’.

– Create value and make a difference: Coke has long been a supporter of communities, charities and a helping hand through organizations around the world for various causes.

Let’s take a look at another.

Lennox

Lennox has been around since 1895 and continues to be one of the leaders in home and commercial air systems. Their ‘why’ is a little simpler than Coke’s but still important:

Be innovation leaders so people can be the most comfortable in their home or commercial space.

HOW they accomplish this is by:

– Being manufactures of energy-efficient products

– Delivering the most precise comfort available to homeowners

– Design systems that are exceptionally quiet and energy efficient

Lastly, let’s look at a company almost everyone has had some contact with in their life: LEGO!

LEGO

LEGO’s ‘why’ is also simple but so meaningful and can be summed up in the following:

Committed to the development of children and inventing the future of play so we can inspire and develop the builders of tomorrow.

HOW LEGO accomplished their why is:

– Offer a diverse line of building blocks ranging from DUPLO for toddlers then LEGO for kids and adults with their various themed sets for both girls and boys.

– Build theme parks celebrating creativity and innovative thinking for youngsters

– Offering inspirational behind-the-scenes tours of the company to children, students and groups of all ages with their Lego Inside Tours

Knowing your ‘why’ is the foundation of your business. It guides all actions, offerings and decisions, gives clarity for the future and fuel for the journey.

Do you know your ‘why’?

Instagram Direct Message: Engage Followers

Are you using Instagram’s direct messaging feature? No? You should be, especially if meeting new people is essential to your business.

Not too many people realize that you can use Instagram to send a direct message to an account. One of the most rewarding things I have received from being on Instagram has been the real, yes, real relationships I have made where our first contact had been by using Instagram direct messaging. Where else in the world can you have people from all walks of life, all levels of business and every profession you can imagine, at your finger tips! What a huge opportunity for small businesses to make new connections! In a time when traditional email and even Facebook messages can get overlooked, Instagram’s capability allows you to send photos with a message or even better yet, a short intro video!

Make real connections with real people and cut through the noise.

Real life connections is what Moda is all about and we use Instagram to help us accomplish this. Meeting out-of-this-world talented people with high character makes it worth the time investment to get out there say “Hi”. It’s a joy to think of all the new people you can meet. And the bigger your network grows the more opportunities are available to you and your business. We first met Jessica Williams, Lead designer at Alvina Valenta through a direct message and we got an exclusive view into her beautiful world of lace and tulle.

Here’s a simple how-to for a direct message:

1. Make a video or select a photo to go with your message, like you would normally do when posting to your account.

2. Before you hit “share”, up at the top of your screen it says “share to followers or direct”, choose “direct”.

3. Write your message in the caption area and select a recipient in the “To:” section right below it.

4. Hit “send”.

5. How to check your direct messages: On your home screen, where you normally see all of your followed accounts’ posts, there is a mailbox icon in the top right of the screen. Any messages will be highlighted there with an orange number. Click the mailbox icon to see your messages.

Word of caution though, the quickest way for you to get blocked or immediately written off by your recipient is to make your direct message impersonal, salesy and spammy.  Treat this function like a call to your mom or to your best friend. Be real but most of all only use it to connect with businesses you actually want to have a continued relationship with.

Life is too short to make empty connections because after all, what good is your network if you don’t actually connect and know any of them?

Bite-size SEO for Pinterest

To a creative brain, SEO (search engine optimization) for my website, Pinterest, Facebook and the likes, is not the first thing that excites us about business. In fact, I would say that most of us do not look forward to the time we need to invest in learning and applying the tactics to move our business along with the times. I’ll be honest, going over even just a few steps loses me quite quickly. I’d rather be working on my photos and the “pretty” aspects of my business, like packaging and tangible materials (ask anyone who knows me), I’m a sucker for attractive packaging! More on that in a later post 🙂

As I’m sure most creative people are like me, more into the visual and less into the technical, I wanted to make the much-needed and unavoidable task of keeping up with the internet ‘Jonses’, easy by presenting some simple yet effective tips in bite-sized posts. One at a time.

Take the time to read and then go do. That seems to be how to make things stick in today’s world rather than rattling off a huge laundry list of steps. Let’s learn it so it becomes habit and not something we forget.

Tip for today: Pinterest Board Names, Board Description & Pin Descriptions

For those of you who frequent Pinterest quite regularly, you’ll notice how popular some pins get by being found when you search for them using the search toolbar. That is not by accident. There is a method to the finding. Real quick and simple, let’s break it down:

-When creating a new board, name it as close to if not exactly what it’s about. If you’re pinning wedding dresses for example, if they are all from one designer, name the board the designer and possibly include the collection. If it’s a variety of designers, name them in the board description. You may call the board “Wedding Dresses Spring 2015” and in the description you would list the names of the designers included. Use words that will describe what they will find on that board.

-When pinning the photo/content, don’t be vague in the pin description. Be specific and try to include what the pin features. Taking the wedding dress for example, you would put “Suzy Davis spring wedding dresses 2015, a-line, perfect summer wedding dress”. Also add a link to more information about your pin. A great exercise is to see what pins are getting a large number of re-pins and take a look at what they are including in the pin description, if you need help. As we mentioned in an earlier post “Features vs. Benefits” tell people in the description how this pin will benefit them, ie. save time, money, look more beautiful…to entice them to click.

Stay tuned next week as well be hearing from our good friend Feuza Reis as she shares her bite-sized SEO tips for Facebook, Instagram and more!

Lost your files and photos?

You go to your computer, plug in your external hard drive, turn it on but nothing happens. The power is connected, the drive is on but it’s just not showing up in your computer navigation. Hard drive fail!

We had the unfortunate event of having a hard drive full of our personal photos corrupt on us last year. If you’ve ever been in that situation, you know it is one of the most awful feelings, the feelings of “I should have” and beating yourself up over not backing up your files and feeling like there’s nothing you can do. We’ve all had this happen, be it a complete crash or accidental deletion of files or formatting of disks.

Data recovery can cost you big bucks (like $$$-$$$$) so here are some things you can do to protect yourself from having this happen or to at least mitigating the loss. Let’s go over a few preventative tips:

 

1. Never store your files all in one place.

We’ve all heard the term, “don’t put all your eggs in one basket”, the same goes for storing your digital property. Our best suggestion is to actually have it in 3 different locations. One copy on your computer, for easy accessibility if working on the files regularly. Have a second on an external drive or USB and third, off-site in a cloud-base or online back up should anything ever happen to your home of office.

2. Do your research about storage devices before you buy.

The main reason we had this recent incident was due to a faulty generation of hard drives. We later found out that it was a very common problem occurring in the drives we had bought. Talk to the tech guys at the store and do a review search online before buying.

3. Choose a solid state hard drive if given the option.

Yes, solid state hard drives (drives that have the same sort of guts as a USB, no moving parts) are a lot more expensive but this can also save you from the risks that come with traditional hard drives. There are a lot fewer parts that can burn out, break or malfunction.

4. When downloading new files, download to all 3 places.

We all get busy and can forget to back up our files so if you make it a habit, just suck it up and take the time to download the files to all 3 of your storage places at one time, you will thank yourself later if anything goes wrong.

 

Ok, now for the big part. If you have lost or deleted files, there are a few different things you can do to save or mitigate the loss of the data.

Accidentally deleted files from a USB, memory card or camera, STOP USING THE STORAGE DEVICE AND DO NOT PLACE ANY MORE DATA ON IT!! In most cases this is a simple recovery and you can easily find a free software that will be able to recover the data. Most cameras will come with such a program. The important thing is to not erase the current data by overwriting it with new data. If you proceed to go and take more pictures or add new files to the device, you run the risk of erasing the previous data from the device.

If your hard drive will turn on but not connect to the computer, sometimes this is due to a faulty housing so you may try to remove the hard drive and place it into another identical housing to see if it turns on. If you are not comfortable with doing that or if your device warranty nullifies if you open the device, take it to the appropriate persons to have it looked at.

This is what happened to us and it wound up being a corrupt partition and we used Remo Recover (totally worth the money) which was able to access the drive and pull all of the information off. It took a few days to run its course but we got them back. This software was what the recovery company used but they didn’t do it properly so I downloaded it myself and thank God, was able to get all of the data off. Once the program had run its check, even though the file folders showed zero kb as the folder size, I opened the folder in the program and all of the files appeared. So don’t go by what the file folder kb says, actually look inside the folder to see if there are any files there.

If the hard drive won’t turn on, you dropped your hard drive or files are showing as partial and corrupt, this is the job for the experts and you’re going to have to prepare yourself to spend some cash. Data recovery can range anywhere from $100-$1000+ depending on what needs to be done so do yourself, and your wallet, a favour and take the steps to protect your data and stop putting it off! Listen to that little voice reminding you that you should back up your stuff, before it’s too late. Your memories and hard work are worth a couple of hours of your day.  (I’m backing up right now too!)

3 Easy tools to help you build your brand identity

If your brand was an outfit you could wear, what would it look like? Would it be a tailored suit, clean cut in classic neutrals with elegant pearls and metallic shoes or perhaps a summer casual outfit, khakis shorts, a pretty soft pastel floral top with accessories in bright colours and fun materials? Chances are, if you can’t picture how your company, or brand, would look, you probably don’t have a clear understanding of your brand identity.

Brand identity is like a person wearing a staple outfit or uniform. Simply put, brand identity is how you use and put forth visual, tangible and experiential elements (your colours, font, logo, styling, materials, client experience) to guide people’s thoughts about yousimilar to the elements of an outfit to tell people who they are (like a police officer). Brand image is how your company or brand is perceived by others after seeing all of those visual and experiential cues. Let’s take Tiffany’s for example. Their brand identity uses: little blue boxes, clean, classic fonts, simple styling, high quality craftsmanship and personal customer service, in efforts that we would perceive their brand image as: classic, elegant, luxurious…etc.

Brand identity is one of the easiest ways for prospects and clients to recognize and connect with you. We all know that if you can get your prospect to connect with you, they are that much closer to becoming a client and more importantly, a loyal client.  One of the key factors as to why clients become loyal is because you output a consistent message in both visual and thought.

If you’re like most small businesses, you probably produce a lot, if not all of your marketing, promotional and social media content yourself. If you are unsure about how to picture your brand and if you can’t budget to hire a professional brand or graphic artist (although I do agree in working with them on major elements) here are three free on-line tools that can help you start building a visual guide to establishing your brand identity and so shape your brand’s image.

First, ask yourself or someone you know to write down 3-5 words that describe who you are as a brand (i.e. whimsical, humorous, classic, traditional, friendly…) or how you want to be perceived and start there.

Here are 3 free online tools you can use to gain a deeper understanding, to help you start building the right ‘outfit’ and a consistent brand identity for all of your marketing avenues.

1. Plyvore

This site is very useful to see how the public (they have over 20 million monthly users) views those descriptive words and how they think they should look. It’s definitely worth an afternoon to see what you look like compared to the user examples and consider how the public thinks you should look using those descriptive words.

Using the ‘outfit’ tab, enter those 3-5 descriptive words (try one at a time or all together) along with your colours (if you have established brand colours) and see the collages that show up.

Save a few collages that speak to you and your words. Also pay attention to the ones that get the most likes or interactions, to see what’s favoured and popular.

2. Adobe Kuler (if you don’t have your brand colours or want to change them)

Once you have saved a few of those ‘outfits’, also pull together a few photos (it can be of anything) that you feel have the same descriptive words as your brand. You can upload the images right into this site, (go to the bottom of the home page, under the ‘create’ tab and click on ‘create from image’). It will give you an auto colour palette based on the uploaded photo. It will even give suggestions for a “bright”, “muted” or “dark” looking palette. Colour can have a major impact on who you attract. It’s helpful to look at major brands who exhibit the same image you want and study to see what colour and tone (bright, muted, bold) they use and how they use them. Are they in everything, are they used mostly as accents, what colours are their links and action buttons?

3. My Fonts

This font website has some great search and tag sections where you can find a whole slough of fonts you can browse that match your descriptive words. Try the tag cloud to see if any of your descriptive words appear there first. If not, try the search tab at the top. This site provides downloadable fonts that can be used for a variety of purposes, you can even select ones that will appear better online versus print.

In most cases (not all), your main font is a serif (the ones with the notches on the ends of the letters ex: Times New Roman) and your secondary is a sans serif, (without the notches ex: Helvetica font). On occasion, you can use a stylized font (like a script or brush) as a signature header font, if it goes with your brand.

By starting with these simple and easy tools, we hope this will give you a deeper look into your brand identity and help you create the beginnings of a consistent ‘outfit’ that will be identifiable throughout all of your marketing so you can attract and keep the right clients for you.

 

 

3 free online tools you can use to gain a deeper understanding, to help you start building the right ‘outfit’ and a consistent brand identity for all of your marketing avenues.

Customers buy benefits, not features.

Customers buy benefits not features. What’s the difference?

Grab a pen and write down three reasons why someone should do business with you instead of the other guy? Did your answer consist of listing features about your business: facts, what you have, what you offer? Or did you mention the benefit of what you provide? What you can do for the client is not what you have for the client. There is a big difference.

You are either selling the features of your business (what you have for the client) or selling the benefits of your business (what you can do to improve the life of the client). Simply put, how is what you’re selling going to improve the life of the buyer? Will it make them healthier? Save them money? Save them time?  Those are benefits.

The honest truth is that in the beginning, customers and clients don’t really care about you or what you have. What they do care about is how you are going to make them look and feel using your products or services. Why do you buy luxury brands instead of generic ones? Often times, the quality of the actual product may only differ slightly (with some exceptions, of course) but the main reason we buy luxury brands is because of how they make us look and feel. The benefits of those brands are that they “make us more beautiful”, “feel more important”, “appear richer” and those are the reasons we buy. For example we don’t buy a wallet because it’s “100% leather construction”, a feature, unless that leather comes from an organic farm with a humane process which will tell the world by our purchase that we care for the environment, the benefit. Do you see the difference? For the most part, people buy based on benefits not on features. Take a look at your last big purchase, why did you choose that product over the runner-up? Did it save you money? Was it more convenient? Knowing the benefits of what you sell is a major key to developing a successful marketing strategy.

It is important to know why your best customers choose you rather than the other guy. Ask them why, you may discover that you’re providing benefits you didn’t even know mattered to your clients. Compare your customer’s list of benefits to what you think are your important benefits. Are they in-line with each other, are they completely different? Have you been promoting the benefits that the clients care most about?


“People don’t buy based on how a product looks, they buy based on how a product will make them look and feel.”


I really want you to understand the difference. Let’s take the selfie-stick, for example. The features of the stick are carbon fibre construction, universal clip, and comes in a variety of bright colours.

Benefits of those features are:

Main benefit of the selfie-stick = beautiful photos with you in them

carbon fibre = lightweight so your arm won’t get sore from holding it

universal clip = saves you money from buying a clip specific to your phone

bright colours = easy to find it if you lose it

See the difference? Do you want to buy a selfie-stick now?

Now, use that list of benefits, from your customers and from your own examination, to compare to your competition. Cross out the common benefits that you both offer and what you’re left with is your competitive advantage. Is it a strong difference? Can you promote these benefits to make them matter more to your clients and prospects? When prospects don’t have enough information about the benefits, they will default to the next thing that matters…money! We don’t want to get caught in that downward spiral. The ideal strategy is where your benefits are so strong and talked about that money becomes secondary, not first, in their decision process.

If you want a recharge on your business, help identify and shape a game plan to take you where you want to go, I highly recommend reading Guerrilla Marketing in 30 days by Jay Conrad Levinson & Al Lautenslager. It is jam-packed with exercises to lead you to discover what your business really needs to move forward. You can find it here on Amazon

People buy based on how you will make them look and feel. Sell your benefits, not only your features.

10 steps to boost your Instagram

10 quick and easy steps to boost your Instagram

You just finished an amazing project and can’t wait to share it with your Instagram audience. You excitedly upload and hit “post”, waiting to see what your followers have to say but to your surprise, there’s no response. You refresh but still only a few people have even noticed. The next day you post a quick photo of what you’re up to that day and all of a sudden, you instantly have 100 likes and 8 new comments. What gives? It seems a mystery sometimes trying to figure out the secrets to Instagram success.

Here’s a boost you can do today!

We recently talked with award-winning make-up artist and Moda Member, Jayna Marie (Instagram @jaynamariemakeup), to share with us her best secrets to discovering what your audience is waiting for. She’ll share how to get more organic followers and interactions which leads to a more profitable audience. Her account went from a few hundred to a few thousand, all by using these quick tips!

1. Use more phone photos than professional photos.

Depending on your industry, showing the here-and-now, behind-the-scenes, phone photos tend to get better responses than professional images (with some exceptions, of course). If you are going to post professional photos, try following them up with a phone photo of how-it-happened or a behind-the-scenes.

2. Use #hashtags!

Some people make fun of too many hashtags but the truth is, that’s how your photos are mostly found by people who aren’t current followers.

Hashtags are words that are associated with your content, found in the text description of your post. For example, if you are posting about a wedding cake, you could use the style of the cake, the city where you live, the colour of the cake and the elements you used on the cake as a potential hashtag, example: #vancouvercakes #pinkcake #weddingcake

3. Research your #hashtags.

As mentioned above, a hashtag is crucial part of your post. More importantly is knowing the right hashtag to use. Use the hashtag search tool to see what’s popular and relevant to your post. Also see who is using those tags, are they consumers or more industry? Choose the right one for the desired audience.

4. Use your client’s #hashtag of their wedding, (with your client’s permission, of course!)

This is a great tactic to reach the majority of your client’s wedding guests even before they’ve left the event. If you can, post a polished photo, make it a knock-out, and then a behind-the-scenes to show how it happened. People love to see what’s going on. Try to post throughout the day to keep viewers engaged. You may find this one to be a real winner.

5. Tag big brands to encourage a Regram (post sharing).

Research companies of products you use to see if they regram from clients on a regular basis and what style of images they use. Larger companies will often regram their products in-use by their customers. Use the “tag” feature to attach the company’s account and don’t forget to mention them in the text description of the post as well using their @account.


Using these tips, Jayna’s work was featured by @houseoflashes and her post got over 8,000 likes and got over 100 new followers from that post alone!


6. Keep your best work at the top of your grid.

People who visit your account take about 3-5 seconds to scan your work and decide if they want to see more and to follow you. Make sure you have your best work showing in the first 6 squares of your grid.

7. Make your photos consistent.

Accounts that are easy to view and consistent in style usually get followed more often. Keep the size and orientation of the images consistent for a more uniform look. You can easily make landscape images fit the Instagram constraints by taking a screen shot of the image on your phone, just turn your phone vertical when viewing your photo gallery to show the white space and take the screen shot. When posted in Instagram, it will show the full image using the white space.

8. Make the description text unique and interesting.

People read text…yes, they actually do! So make sure you put in a description for your post and make it interesting. Often times, people use the text as a defining reference when they are having a hard time describing the photo. Don’t leave it blank, use every tool to engage them in your post.

9. Pay attention to your most popular posts.

People are following you for a reason and it’s very easy to lose followers. Take a look at the type of images, style and content of your posts that have received the most interactions over the last few months. This will give you a major insight into why your followers are there and then post more of that type of content.

10. Be patient, grow organically.

Don’t buy followers. Use the tips you’ve learned here and see what amazing connections you can make. After all, the whole point is to connect with the right people and build a profitable relationship. Social media tools have made is easy to connect  with people around the world. And don’t be afraid to strike a conversation with the people you follow as well!

11. (bonus!) See the best times to post for higher interactions

Try them out and let us know how you’ve seen your account grow!!

Jayna Marie is one of Canada’s leading make-up artist, keynote speaker and instructor. She has worked with celebrities such as Lady Gaga and Nikki Yanofsky, travelled to exotic places for global destination weddings and has won numerous industry awards. Jayna strives to find a healthy balance between professionalism, fun and creativity. She believes that being successful is based 50% on talent and 50% on personality…which is why you’ll always find her with a smile on her face. If you ask her for one piece of beauty advice, Jayna says “Don’t be afraid of trying something new…it’s only make-up, not a tattoo!!” http://www.jaynamarie.com/

10 quick and easy steps to boost your Instagram and get seen! Join Jayna Marie as she share how to get more organic followers and interactions which leads to a more profitable audience.

Clients not calling back? This could be why!

We all know that feeling when we’ve had a client’s first consultation, we go through our presentation and hope and pray that they will choose us but they leave the meeting with a somewhat low energy and quiet demeanour. With our experience, we know that the client will probably not be calling us back.  Most of us, in efforts to slough off the lack of enthusiasm would say to ourselves, “they probably weren’t the right client for me”. But was that really the case? Or did we somehow influence the meeting to make the client feel this way, resulting in not booking that client?

When I first came across Mark Bowden’s Ted Talk about using your body to effectively create a positive and engaging atmosphere, I was floored when I tried these techniques in the real world and saw a HUGE change in the interactions and responses I saw from real people. I also identified the bad habits I was unknowingly impressing on my clients. It was amazing to see the success I saw from these simple but effective techniques and with practice, they will become apart of how you communicate.

We contacted Mark to give us, as artistic professionals, a short series of videos that will help us create the right environment that will leave the clients with positive feelings of connection to you and your work.

Here’s what Mark had to say for us in part 1:

“When you are a creative professional one of the hardest things to do is sell your work. It’s almost impossible to detach yourself from it. It’s personal. It can be difficult to be honest about how great you and your work really are! You can tend to be all too modest and undersell yourself to the point of appearing anxious and dejected about your work. This attitude and behaviour can really deaden the atmosphere around your work. Instead you need to inspire people to work with you every time you speak.

Here is a short video giving you my top techniques for coming across as an inspirational creative rather than a starving artist!” :

Leave us a comment and let us know how you see improvement in how people respond to your communication.

Mark Bowden is an expert in body language and the the creator of TRUTHPLANE®, a presentation training company and unique methodology for anyone who has to communicate with impact. He is the author of many best selling body language books, giving keynote speeches worldwide. I highly recommend getting his books here and see more on his website.

Mark-Bowden-_TruthPlane

Clients not calling back? Ever wonder if it’s you or them? Join Body Language expert, Mark Bowden as he shares life changing techniques that just might save your business.

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