10 steps to boost your Instagram

10 quick and easy steps to boost your Instagram

You just finished an amazing project and can’t wait to share it with your Instagram audience. You excitedly upload and hit “post”, waiting to see what your followers have to say but to your surprise, there’s no response. You refresh but still only a few people have even noticed. The next day you post a quick photo of what you’re up to that day and all of a sudden, you instantly have 100 likes and 8 new comments. What gives? It seems a mystery sometimes trying to figure out the secrets to Instagram success.

Here’s a boost you can do today!

We recently talked with award-winning make-up artist and Moda Member, Jayna Marie (Instagram @jaynamariemakeup), to share with us her best secrets to discovering what your audience is waiting for. She’ll share how to get more organic followers and interactions which leads to a more profitable audience. Her account went from a few hundred to a few thousand, all by using these quick tips!

1. Use more phone photos than professional photos.

Depending on your industry, showing the here-and-now, behind-the-scenes, phone photos tend to get better responses than professional images (with some exceptions, of course). If you are going to post professional photos, try following them up with a phone photo of how-it-happened or a behind-the-scenes.

2. Use #hashtags!

Some people make fun of too many hashtags but the truth is, that’s how your photos are mostly found by people who aren’t current followers.

Hashtags are words that are associated with your content, found in the text description of your post. For example, if you are posting about a wedding cake, you could use the style of the cake, the city where you live, the colour of the cake and the elements you used on the cake as a potential hashtag, example: #vancouvercakes #pinkcake #weddingcake

3. Research your #hashtags.

As mentioned above, a hashtag is crucial part of your post. More importantly is knowing the right hashtag to use. Use the hashtag search tool to see what’s popular and relevant to your post. Also see who is using those tags, are they consumers or more industry? Choose the right one for the desired audience.

4. Use your client’s #hashtag of their wedding, (with your client’s permission, of course!)

This is a great tactic to reach the majority of your client’s wedding guests even before they’ve left the event. If you can, post a polished photo, make it a knock-out, and then a behind-the-scenes to show how it happened. People love to see what’s going on. Try to post throughout the day to keep viewers engaged. You may find this one to be a real winner.

5. Tag big brands to encourage a Regram (post sharing).

Research companies of products you use to see if they regram from clients on a regular basis and what style of images they use. Larger companies will often regram their products in-use by their customers. Use the “tag” feature to attach the company’s account and don’t forget to mention them in the text description of the post as well using their @account.

Using these tips, Jayna’s work was featured by @houseoflashes and her post got over 8,000 likes and got over 100 new followers from that post alone!

6. Keep your best work at the top of your grid.

People who visit your account take about 3-5 seconds to scan your work and decide if they want to see more and to follow you. Make sure you have your best work showing in the first 6 squares of your grid.

7. Make your photos consistent.

Accounts that are easy to view and consistent in style usually get followed more often. Keep the size and orientation of the images consistent for a more uniform look. You can easily make landscape images fit the Instagram constraints by taking a screen shot of the image on your phone, just turn your phone vertical when viewing your photo gallery to show the white space and take the screen shot. When posted in Instagram, it will show the full image using the white space.

8. Make the description text unique and interesting.

People read text…yes, they actually do! So make sure you put in a description for your post and make it interesting. Often times, people use the text as a defining reference when they are having a hard time describing the photo. Don’t leave it blank, use every tool to engage them in your post.

9. Pay attention to your most popular posts.

People are following you for a reason and it’s very easy to lose followers. Take a look at the type of images, style and content of your posts that have received the most interactions over the last few months. This will give you a major insight into why your followers are there and then post more of that type of content.

10. Be patient, grow organically.

Don’t buy followers. Use the tips you’ve learned here and see what amazing connections you can make. After all, the whole point is to connect with the right people and build a profitable relationship. Social media tools have made is easy to connect  with people around the world. And don’t be afraid to strike a conversation with the people you follow as well!

11. (bonus!) See the best times to post for higher interactions

Try them out and let us know how you’ve seen your account grow!!

Jayna Marie is one of Canada’s leading make-up artist, keynote speaker and instructor. She has worked with celebrities such as Lady Gaga and Nikki Yanofsky, travelled to exotic places for global destination weddings and has won numerous industry awards. Jayna strives to find a healthy balance between professionalism, fun and creativity. She believes that being successful is based 50% on talent and 50% on personality…which is why you’ll always find her with a smile on her face. If you ask her for one piece of beauty advice, Jayna says “Don’t be afraid of trying something new…it’s only make-up, not a tattoo!!” http://www.jaynamarie.com/

10 quick and easy steps to boost your Instagram and get seen! Join Jayna Marie as she share how to get more organic followers and interactions which leads to a more profitable audience.