You just finished an amazing project and can’t wait to share it with your Instagram audience. You excitedly upload and hit “post”, waiting to see what your followers have to say but to your surprise, there’s no response. You refresh but still only a few people have even noticed. The next day you post a quick photo of what you’re up to that day and all of a sudden, you instantly have 100 likes and 8 new comments. What gives? It seems a mystery sometimes trying to figure out the secrets to Instagram success.
Here’s a boost you can do today!
We recently talked with award-winning make-up artist and Moda Member, Jayna Marie (Instagram @jaynamariemakeup), to share with us her best secrets to discovering what your audience is waiting for. She’ll share how to get more organic followers and interactions which leads to a more profitable audience. Her account went from a few hundred to a few thousand, all by using these quick tips!
1. Use more phone photos than professional photos.
Depending on your industry, showing the here-and-now, behind-the-scenes, phone photos tend to get better responses than professional images (with some exceptions, of course). If you are going to post professional photos, try following them up with a phone photo of how-it-happened or a behind-the-scenes.
2. Use #hashtags!
Some people make fun of too many hashtags but the truth is, that’s how your photos are mostly found by people who aren’t current followers.
Hashtags are words that are associated with your content, found in the text description of your post. For example, if you are posting about a wedding cake, you could use the style of the cake, the city where you live, the colour of the cake and the elements you used on the cake as a potential hashtag, example: #vancouvercakes #pinkcake #weddingcake
3. Research your #hashtags.
As mentioned above, a hashtag is crucial part of your post. More importantly is knowing the right hashtag to use. Use the hashtag search tool to see what’s popular and relevant to your post. Also see who is using those tags, are they consumers or more industry? Choose the right one for the desired audience.
4. Use your client’s #hashtag of their wedding, (with your client’s permission, of course!)
This is a great tactic to reach the majority of your client’s wedding guests even before they’ve left the event. If you can, post a polished photo, make it a knock-out, and then a behind-the-scenes to show how it happened. People love to see what’s going on. Try to post throughout the day to keep viewers engaged. You may find this one to be a real winner.
5. Tag big brands to encourage a Regram (post sharing).
Research companies of products you use to see if they regram from clients on a regular basis and what style of images they use. Larger companies will often regram their products in-use by their customers. Use the “tag” feature to attach the company’s account and don’t forget to mention them in the text description of the post as well using their @account.